Email case study:
Customer win back
Role - Designer | Client - Sky Creative
Brief
To win back Sky Mobile customers by raising awareness of the benefits and showcase a new sim offer.
Process
On this project I collaborated with producers, marketing, stakeholders, quality accessors and developers. Along with the brief they want to use the sim pod again and we both decided to include a GIF hero image. But they wanted to a previous one but just to add another element of emojis onto it. I started off researching both email layouts and emoji animations from our previous emails and from other companies as well.
Then I came up with some ideas and experimented where I was then able to work and contribute on our existing design systems, by adding in the benefits pod, the new GIF hero image. I also updated the exisiting sim offer pod, copy for the email and buttons. If I was to go back and change anything I would add another pod showcasing a couple of phones with sim plans to show customers non-sim-only offers.
Outcome prototype
Here is a mockup of how the email will look.
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